Five hundred, twenty-five thousand six hundred minutes. How do measure a year?
3 minute read~ 525,600 minutes. That’s how many moments make up a year yet every reporting season we try to compress all of them into a PowerPoint deck, an Excel model,…
The photo on our fridge that explains everything I know about purpose at work
What do people really need? When we need answers to this question we often turn to Maslow’s Hierarchy of Needs. Right up the top of that ladder, we find: “Self Actualisation”. This…
Purpose. Who Gives A Crap
The statement on the wall I was in a boardroom not long ago. On the wall, beautifully framed, was the company’s purpose statement. Commanding typography. Considered language. Genuine conviction at least in…
The best advice we heard recently came from a room full of people navigating things none of us fully saw coming.
On Tuesday, 28 April Chandran and I hosted our first major industry event — and the public launch of Thinc Partners — at Sanctum Club in Melbourne. We’d invited three leaders we…
Gas critics should target emissions, not words.
Santos’ recent greenwashing win in the Federal Court is being discussed as a turning point for climate disclosures. From a reputation perspective, it’s something slightly different: a signal about how companies can…
Nostalgia is the New Trust Currency. Barbie Proved it.
We didn’t flock to Barbie because we needed a movie. We flocked to Barbie because we needed a mirror — one that let us laugh at the absurdity of the world we…
We Didn’t Name a Business. We Made a Commitment.
Names do more than label a business. In the right hands, they make a promise. We chose the name Thinc Partners very deliberately — and yes, the spelling is intentional. The c…
For four days, we forgot to be angry
Something shifted in our social feeds recently. Instead of looking down, gazing at our navels, we looked up. Algorithms, usually relentless in serving conflict, division and noise, made room for something else….
The 3 ‘OClock Roadblock
While the 3 a.m. police checkpoint that inspired Bob Marley’s song on police harassment in Jamaica in no way compares to my experiences, the strain and tension of being awake at this…
How AI is Transforming Public Affairs: The Strategy Shift Leaders Can’t Ignore
I hosted an event a few years ago for senior public affairs practitioners; a handful were experimenting with AI, but most were not, or worked for organisations that hadn’t yet allowed it….
Join Us For this Special Live Event – Energy, Industrial Transformation and Public Affairs
Thinc Partners is hosting this special event in Adelaide, to bring together experienced practitioners during a pivotal period for the State’s energy and industrial landscape. Event details and registration HERE Join us…
Reputation, Revenue, and Rebellion: The Beckham Brand Crisis
How a meticulously managed global brand unravels when one of its own breaks formation. “I do not want to reconcile with my family. I’m not being controlled, I’m standing up for…