One of the most common conversations I have with executives starts with a familiar diagnosis. “We need to communicate this better.” For now I won’t even get into the idea that maybe…
3 minute read~ 525,600 minutes. That’s how many moments make up a year yet every reporting season we try to compress all of them into a PowerPoint deck, an Excel model,…
What do people really need? When we need answers to this question we often turn to Maslow’s Hierarchy of Needs. Right up the top of that ladder, we find: “Self Actualisation”. This…
Santos’ recent greenwashing win in the Federal Court is being discussed as a turning point for climate disclosures. From a reputation perspective, it’s something slightly different: a signal about how companies can…
We didn’t flock to Barbie because we needed a movie. We flocked to Barbie because we needed a mirror — one that let us laugh at the absurdity of the world we…
Names do more than label a business. In the right hands, they make a promise. We chose the name Thinc Partners very deliberately — and yes, the spelling is intentional. The c…
Something shifted in our social feeds recently. Instead of looking down, gazing at our navels, we looked up. Algorithms, usually relentless in serving conflict, division and noise, made room for something else….
While the 3 a.m. police checkpoint that inspired Bob Marley’s song on police harassment in Jamaica in no way compares to my experiences, the strain and tension of being awake at this…
I hosted an event a few years ago for senior public affairs practitioners; a handful were experimenting with AI, but most were not, or worked for organisations that hadn’t yet allowed it….
How a meticulously managed global brand unravels when one of its own breaks formation. “I do not want to reconcile with my family. I’m not being controlled, I’m standing up for…
The vacant chatter of colleagues echoed across the office floor. Nothing unusual for a regular morning, a few minutes shy of nine, as the last of the wanderers – frazzled parents and…
Stakeholders are often seen by companies as a problem, a group of individuals to be dealt with or placated to achieve a business objective. I was once tasked with coming up with…