Nostalgia is the New Trust Currency. Barbie Proved it.
We didn’t flock to Barbie because we needed a movie. We flocked to Barbie because we needed a mirror — one that let us laugh at the absurdity of the world we…
We Didn’t Name a Business. We Made a Commitment.
Names do more than label a business. In the right hands, they make a promise. We chose the name Thinc Partners very deliberately — and yes, the spelling is intentional. The c…
“Hi, I think I’ve got a better idea”
At some stage in our career, we can find ourselves in a position where the environment we are in doesn’t quite sit right with us. It may be that decisions are being…
What is it about me and whiteboards?
There is something that I just can’t resist about a whiteboard marker and that glistening white board on wheels. I don’t know why, but whenever I am in proximity to it I…
Where your best stories lay hidden
A meeting with the editor, a landmark speech for the CEO, refining messages for the Chair ahead of the upcoming AGM. We are often off our feet tackling the communications challenges of…
Ideas that win
One of the most enjoyable parts of the work Communicators do is making change happen. Its enjoyable because the effort, the creativity and more importantly the idea that we are a part…