Reputation, Revenue, and Rebellion: The Beckham Brand Crisis
How a meticulously managed global brand unravels when one of its own breaks formation. “I do not want to reconcile with my family. I’m not being controlled, I’m standing up for…
How a meticulously managed global brand unravels when one of its own breaks formation. “I do not want to reconcile with my family. I’m not being controlled, I’m standing up for…
As a CEO or business leader waking up to read the news or your company’s press clips and seeing a story that you were not aware would run can be very frustrating….
Many years ago, I worked as a press secretary for a company I loved more than any I have ever worked for. The people I worked with were all simply brilliant. Not…